11:11 RECORDS

What is 11:11 RECORDS?

11:11 RECORDS is an independent record label and artist collective established in 2018 that operates as both a music publisher and digital platform for emerging and established musicians. Founded with a focus on high-fidelity audio production paired with distinctive visual branding, the label serves as a curatorial hub for what it describes as "sonic architects"—producers, engineers, and artists working across electronic, experimental, and genre-forward music.

The label operates a tiered service model that includes artist roster management, release distribution, and what appears to be a membership or portal system for early access to content and announcements. 11:11 RECORDS maintains a worldwide presence and actively recruits artists and collaborators through its network. The platform emphasizes data privacy, explicitly stating it does not sell user information and employs encrypted communications. Subscribers can receive exclusive updates on roster announcements, upcoming releases, and live events through a newsletter signup.

The website structure suggests several operational components: a roster directory, a vision statement or manifesto, a login system for members, and a services section detailing what 11:11 RECORDS offers to artists. The organization describes itself as "futuristic" in positioning, combining technical audio standards with brutalist aesthetic principles in its visual identity and marketing approach. As of 2026, the label indicates it remains in an "early access" phase with active community feedback mechanisms, suggesting ongoing platform development.

Pricing details are not publicly listed on the primary website, suggesting custom arrangements negotiated directly with artists or a membership model revealed only after account creation. The label's legal framework is established as an LLC registered in the United States, with published terms of service, privacy policy, and disclaimers available to users.

Similar independent labels operating in this space include Mute Records, Warp Records, and Ninja Tune.