Brand24

What is Brand24?

Brand24 is an AI-powered social listening platform that monitors brand mentions across 25 million online sources in real-time, made by Brand24 Global Inc. The tool tracks discussions about your brand, competitors, and industry topics across social media (Twitter, Facebook, Instagram, TikTok), news sites, blogs, forums, podcasts, reviews, YouTube, Reddit, and other public channels. It supports 108 languages and processes over 25 billion mentions, serving 4,000+ brands across 154 countries.

The platform's core features include mention tracking with real-time alerts, advanced sentiment analysis that categorizes mentions as positive, negative, or neutral, and automated reporting capabilities. Users can monitor specific hashtags, measure campaign reach and engagement, and identify influencers. The sentiment analysis engine detects context and sarcasm across languages, converting raw mention data into word clouds and actionable insights. Brand24 serves multiple use cases: online reputation management, competitive analysis, market research, customer feedback analysis, and campaign monitoring. The tool also includes a backlinks checker and brand awareness measurement features that compare your reach against competitors.

Brand24 operates on a subscription pricing model with a free trial available. The platform targets marketers, PR professionals, enterprise teams, agencies, and SaaS companies. It provides professional customer support with 80+ specialists, along with educational resources including webinars and guides on sentiment analysis, brand reputation management, and share-of-voice measurement. The service integrates with various reporting systems and allows team collaboration for sharing insights across organizations.

Similar competing tools include Mention, Hootsuite, and Sprout Social, which also offer social listening and brand monitoring capabilities with varying feature sets and pricing structures.