Heap

What is Heap?

Heap is a product analytics platform that automatically captures every user interaction on web and mobile applications without requiring manual event instrumentation. Made by Heap (now part of Contentsquare), it enables product teams, marketers, and data analysts to understand customer journeys, identify conversion friction, and optimize user flows using behavioral data collected automatically from a single code snippet.

The platform's core feature is retroactive event capture—once installed, it records all user actions and makes them queryable in dashboards, even for behaviors not previously defined. This eliminates the need for engineers to pre-configure which events to track. Key capabilities include session replay that links video context to analytics, heatmaps for visualizing user behavior patterns, cohort segmentation for creating user groups, and Heap Illuminate, a data science feature that automatically surfaces conversion correlations and friction points without manual hypothesis testing. The product offers integrations with over 100 tools including CRM platforms, data warehouses, and marketing automation systems, and supports bidirectional syncing through Heap Connect for direct warehouse integration.

Heap serves over 10,000 companies across SaaS, retail, healthcare, and financial services sectors. Customers report measurable outcomes: increased adoption rates, conversion improvements (30% cited in case studies), and retention gains. The platform supports use cases including funnel optimization, product-led growth management, and user behavior analysis. Sense Chat, an AI-powered interface, lets non-technical users query analytics through natural language rather than building custom reports. Security and compliance features include data governance, role-based access controls, and industry certifications for regulated environments.

Pricing operates on a freemium model with free trials available; customers can also request custom enterprise prici