Hotjar

What is Hotjar?

Hotjar is a behavior analytics platform that visualizes how users interact with websites and applications through heatmaps and session recordings. Made by Hotjar Ltd. (now part of Contentsquare), the tool tracks real user behavior to identify usability problems, conversion bottlenecks, and design friction points.

The platform's core features include heatmaps that display click, scroll, and movement patterns across pages; session replay that records actual user journeys to reveal bugs and confusion; funnels that visualize where users drop off in key workflows; and surveys that collect qualitative feedback with AI-powered analysis. A user testing feature allows teams to gather unmoderated feedback on websites and prototypes. Hotjar integrates with Google Analytics, HubSpot, Optimizely, and other analytics and marketing tools, enabling teams to correlate behavioral data with conversion metrics. The platform supports GDPR and CCPA compliance requirements.

Hotjar operates on a freemium model with free and paid tiers available through Contentsquare's unified platform. The free tier includes basic heatmaps and session recordings with limited monthly sessions; paid plans scale features and quota based on team needs. Setup takes minutes and requires only a single code snippet installation. The platform serves 1.3+ million websites across 180+ countries, with typical users including digital marketers, UX researchers, product managers, and conversion rate optimization specialists working at agencies, SaaS companies, and e-commerce businesses.

Since joining Contentsquare in 2023, Hotjar now operates alongside Heap, with product analytics capabilities from Heap rolling out to provide deeper event-level insights. The integration consolidates recording, heatmap, survey, and product analytics functions into a single platform. Hotjar competes directly with tools like Crazy Egg, Microsoft Clarity, and VWO (Visual Website Optimizer), each offering heatmaps and session rep