Metricool

What is Metricool?

Metricool is a social media management platform that combines content scheduling, analytics, and competitor benchmarking in a unified dashboard, made for marketing teams and agencies handling multiple social accounts.

The tool enables users to plan, schedule, and publish content across Instagram, TikTok, YouTube, Facebook, LinkedIn, Twitter, Pinterest, Threads, Bluesky, Twitch, and Google Business Profile from a single calendar interface. Its drag-and-drop planner suggests optimal posting times based on audience activity and hashtag performance. An integrated AI assistant generates content ideas and helps overcome writer's block, while templates automate recurring posts and saved replies. The platform consolidates all messages and comments into a unified inbox, allowing teams to respond without switching between apps. Metricool's analytics dashboard displays performance metrics without requiring manual data analysis, and its reporting feature generates automated reports with AI-driven insights. The tool also includes a link-in-bio builder (SmartLinks) that tracks click-through conversions and a unified ads dashboard for managing Google Ads, Facebook, and TikTok campaigns from one interface.

Team collaboration features include role assignment, approval workflows for client-facing work, and multi-account management via separate "brands." The Advanced plan adds Looker Studio integration for custom reporting, API access, Zapier automation, and support for multiple team collaborators. The platform operates on a freemium model: the free tier allows one brand with one profile per social network, while Starter and Advanced paid plans expand capacity and unlock advanced features.

Metricool is trusted by thousands of social media managers, agencies, and small teams. The company is recognized as a partner of Google, Meta, Pinterest, and X, and provides educational resources including courses, tutorials, and a dedicated TikTok education program. Comparable tools in