Moz Pro

What is Moz Pro?

Moz Pro is an SEO platform that provides keyword research, rank tracking, backlink analysis, and on-page optimization tools for digital marketers and agencies, made by Moz.

The suite includes Keyword Explorer, which indexes over 1.25 billion keywords and provides search volume, difficulty scores, and search intent classification powered by Moz AI. Rank Tracker monitors keyword rankings across multiple search engines and geographic locations. Link Explorer accesses Moz's index of 40+ trillion links for competitive backlink analysis. The On-page Grader tool offers actionable recommendations for improving individual page rankings, while Domain Overview provides a centralized dashboard showing Domain Authority, top pages, and Search Visibility Score—a metric Moz uses to measure overall organic visibility. Competitive Research and SERP Analysis features help identify competitor keywords and high-performing content. The platform also includes Brand Authority tracking to monitor how often a brand appears in search results and AI-generated answers.

Moz Pro positions itself around Domain Authority (DA), Moz's proprietary metric that estimates link-based ranking potential on a 0-100 scale. This differentiates it from broader competitors: Moz focuses specifically on backlink strength and on-page factors rather than providing the exhaustive feature set of platforms like Ahrefs or SEMrush. The tool serves digital marketers, in-house SEO teams, and agencies. Moz reports 500,000 marketers use the platform. It integrates with Google Search Console and offers API access for custom implementations.

Pricing follows a subscription model with multiple tiers, though specific pricing is not detailed in public-facing materials. A free trial is available. The company also offers Moz Local for local SEO management and STAT for enterprise SERP tracking, plus a free MozBar browser extension and standalone free tools including Domain Analysis and Link Explorer.

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