Tailwind

What is Tailwind?

Tailwind is a social media scheduler and content creation platform designed to help businesses and creators grow their presence on Pinterest, Instagram, and Facebook, made by Tailwind (based in NYC and Oklahoma City).

The platform specializes in Pinterest marketing and has been Pinterest's longest-standing developer partner since 2012. Its core features include keyword research that assigns a "Resonance Score" to compare Pinterest search terms across type-ahead suggestions, trends data, and audience signals; SmartPin, an automation feature that generates fresh Pin designs weekly by pulling images from a user's website and writing titles and descriptions; and a visual drag-and-drop scheduler that batches and publishes content at optimal times. SmartSchedule automatically posts Pins during high-engagement windows, while spacing rules prevent oversaturation from the same URL. The platform also includes Tailwind Ghostwriter, an AI copywriting tool that drafts Pin titles, descriptions, and alt text. For e-commerce integration, users can sync content from Shopify, WordPress, and Squarespace to bulk-create Pins. Advanced users access Turbo, a distribution feature that amplifies top-performing Pins to a community of professional creators, generating engagement signals that expand reach. Analytics track progress across Pinterest, Instagram, and Facebook.

Tailwind operates on a freemium pricing model with no credit card required for the free tier. The platform publishes over 1.5 million Pins monthly across its user base and reports that customers collectively receive 100 million clicks from Pinterest monthly. The company offers additional resources including a Pinterest keyword tool, image alt text generator, board title idea generator, browser extension, and a free comprehensive Pinterest marketing course covering topics like SEO and viral Pin creation. A live demo option is available for enterprise users.

Similar tools include Later, which emphasizes Instagram