Clari

What is Clari?

Clari is an AI revenue platform for forecasting and pipeline management made by Clari, Inc. The system provides real-time revenue visibility across sales organizations by aggregating data from CRM systems, email, and ERP platforms to generate predictable forecasts that executives can defend in boardroom settings. The platform serves over 1,500 enterprise customers managing approximately $5 trillion in aggregate revenue.

The core product integrates multiple revenue workflows into a single system: pipeline management and prospecting, sales engagement and productivity coaching, revenue forecasting with confidence metrics, and customer retention analytics. Clari's AI agents monitor deals at every stage across different sales motions, automatically capturing data quality issues and surfacing deal inspection signals to sales reps and managers. Key modules include Revenue Orchestration for workflow alignment, Groove for sales engagement and prospecting, Copilot for conversation intelligence and coaching, Forecast for pipeline management, and Guide as an AI action hub for revenue strategy. The Revenue Database (RevDB) consolidates data from disparate sources to provide a unified view of revenue signals.

The platform targets revenue teams across multiple functions: sales representatives receive AI-assisted deal guidance and next-step recommendations; sales managers gain real-time visibility for in-the-moment coaching; revenue operations teams access analytics and integrations; and finance teams receive forecast data for planning. The system also supports cross-functional alignment between sales, customer success, and marketing for retention and upsell workflows. Clari's stated accuracy metric includes forecast predictions landing within 3-4% quarterly accuracy based on customer case studies.

Clari integrates with standard enterprise systems including Salesforce, HubSpot, and other CRM platforms, along with email systems and ERP solutions. The company was recogni