Make

What is Make?

Make is a visual automation platform that connects web applications and services without requiring code, enabling users to build complex workflows through a graphical interface. Formerly known as Integromat, the platform was founded in 2013 and serves millions of users across marketing, e-commerce, HR, and operations teams.

The core functionality revolves around "scenarios"—automated workflows where users define triggers (events that start the workflow) and actions (tasks that follow) using a drag-and-drop builder. Make integrates with over 1,000 applications including Salesforce, HubSpot, Slack, Google Workspace, Stripe, Shopify, and Zapier, allowing users to automate repetitive tasks like lead capture, data synchronization, invoice generation, and customer notifications. The platform includes built-in AI capabilities through integration with OpenAI's API, enabling tasks like text summarization, sentiment analysis, and content generation within workflows. Advanced users can write custom code using JavaScript or use webhooks for more complex integrations. The visual scenario editor displays logic branches, loops, and error handling paths, making workflows transparent and easier to debug than traditional automation tools.

Make operates on a freemium pricing model with a free tier offering limited operations (roughly 1,000 per month), while paid plans scale from $9.99 to $499+ monthly based on operation volume. Enterprise customers can access dedicated support and custom SLAs. The platform's data center locations span North America and Europe, addressing compliance requirements for different regions. Users report that Make's per-operation pricing model can be cost-effective for high-volume use cases compared to per-task competitors, though complex scenarios with many conditionals may consume operations quickly.

The learning curve is moderate—beginners can build simple automations within hours using templates, while advanced workflows require familiarity w